CRUZ MANZANO, D.; GONZÁLEZ TRUJILLO, G. G. T. An approach to experience marketing as a tool to strengthen SMEs: case of the Boutique BR business in Querétaro. Sapienza: International Journal of Interdisciplinary Studies, São Paulo, Brasil, v. 2, n. 4, p. 154–164, 2021. DOI: 10.51798/sijis.v2i4.182. Disponível em: https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/182. Acesso em: 23 nov. 2024.