Sapienza: International Journal of Interdisciplinary Studies

Consumers' perceptions of quality, packaging, and purchase intentions: an analysis of the perfume market in Oman

2024-07-01T01:29:59-03:00

Local perfume brands are typically successful due to their distinct strategies and product features. The purpose of this study is to determine how packaging visual elements influence consumer purchase intentions, focusing particularly on the packaging, material, and typography of information. Furthermore, the study examines how perceived quality mediates the relationship between selected packaging elements and consumer purchase intentions. We used quantitative data collected through a field survey using structured questionnaire adapting survey items from previous studies. Total 347 respondents from Oman participated in the survey. We used the Partial Least Square Structural Equation Modelling (PLS-SEM) to analyse data. The findings revealed that packaging design and typography of information positively influence purchase intention of customers. Packaging material was found to be insignificant to influence the purchase intention. It was found that perceived quality partially mediated the relationship between independent variables (packaging design, typography) and purchase intention. In addition, there was full mediation of perceived quality in the relationship between packaging material and purchase intention. This study contributes to the literature by providing an insight into Omani consumers' attitudes regarding the aesthetics of packaging, perception of quality, and purchase intention. In the context of local market, the study suggests managers use visual elements of packaging to attract customer for increasing the likelihood of purchase. To gain a better understanding of marketing communication efforts, future research might look at the type of material as a predictor and assess the effect of gender and prices on packaging elements and purchase intention.

Restoration of juvenile justice in the post-war period in Ukraine

2024-10-08T16:53:50-03:00

Introduction: Juvenile justice in Ukraine has been affected by the armed conflict and needs comprehensive reforms aimed at protecting children’s rights and ensuring their well-being. The aim of the study was to analyse and assess the restoration of juvenile justice in the post-war period in Ukraine. Methods: The comparison method of international legal mechanisms for the restoration of juvenile justice in Georgia, Germany, and Ukraine is applied. The visual graphic method, the observation method was used. Results: The study determined the effectiveness of the international legal mechanisms of juvenile justice. The tendency to reduce the number of offences committed by minors is observed in all countries. The lack of universal approach to the reconstruction of juvenile justice was established. The direction of further research may be to study the possibility of optimizing the reconstruction of juvenile justice in Ukraine, in particular through strengthening its institutional capacity. Each country must develop its own system that meets its specific needs and conditions. Conclusions: The research results can be used in the practical field as analytical material when forming a defence position. Further research may focus on studying the possibility of optimizing the restoration of juvenile justice in Ukraine, in particular through strengthening its institutional capacity.

Perspectives and challenges of technology integration in English language teaching: an academic approach

2025-01-13T23:10:27-03:00

Introduction: Teaching English as a foreign language is essential for the holistic development of students, and technology today serves as the scaffolding for meaningful and differentiated learning. This research analyzes the perspectives and challenges of technological integration in English language teaching from an academic approach within the Ecuadorian context. Methods: An exploratory and descriptive methodology was applied, combining qualitative and quantitative approaches. Surveys and interviews were used as instruments for data collection. The sample consisted of 150 individuals: 65 students, 65 teachers, 15 administrators (from educational institutions), and 5 English specialists, all within the Ecuadorian educational system. Results: While some teachers use technology only occasionally, there are also cases of teachers without technological training. A significant number of teachers believe that there is insufficient institutional support for technological integration. Teachers express ambivalence regarding the effectiveness of technology in English language teaching. Students hold an unfavorable opinion, claiming that while technology is present, its impact on learning and improving language skills is limited. Conclusions: The development of technological integration in English language teaching in the analyzed context is constrained by the lack of institutional support and limited teacher training. Overcoming these barriers requires a coordinated strategy that promotes professional development and provides resources tailored to Ecuador's local realities.

The role of mentoring in the employee professional development and career growth

2024-10-10T15:53:52-03:00

Background: Mentoring is an important tool for realizing the personal potential of specialists in various fields, but its effectiveness directly depends on a number of organizational issues and a clear definition of approaches and goals. The aim of this research is to determine the criteria for choosing alternative approaches to mentoring depending on the expected positive effects. Methods: The study employed SWOT analysis, questionnaire survey, and semi-structured interviews. Results: The analysis found that each of the proposed approaches to mentoring is effective in the context of achieving different goals. Group mentoring and peer mentoring are effective for achieving specific goals — salary increases, career advancement, and increased number of professional contacts. So, the result of these mentoring approaches is the most “visible” and can be evaluated by certain quantitative and qualitative indicators, such as the amount of salary, transition to a new position, number of new acquaintances. Conclusions: Peer mentoring additionally has significant advantages for the development of soft skills through equal communication with like-minded people and the sharing of experiences. Further research may focus on the development of specific mentoring programmes. The results of the study can be useful for companies in choosing an approach to mentoring in view of the desired effects.