Feasibility analysis of a digital media to promote the projects of the Milagro canton

Abstract

In the face of a global crisis, the internet and social networks have revolutionized the world and also favored the creation of increasingly digitized ventures, which can be managed from anywhere, in this way the business model is being innovated, leaving behind it conventional. Before the exhibition, a feasibility study was set up to create a digital medium to promote the projects of the Milagro canton. Thus, a descriptive and explanatory study was designed with a qualitative-quantitative approach in which the observation and surveys were based. The results obtained allowed us to identify that the citizens of the Milagro canton consider important a space where they can access the products and/or services offered by entrepreneurs in the area, which is essential and complete information on the same can be detailed, so that they could raise their intentions. of purchase. Before that, the digital platform Milagro Emprende was created whose objective is to give visibility to local enterprises through the red and increase their productivity.