The impact of corporate values on financial sector profitability: empirical findings from Peru
DOI:
https://doi.org/10.51798/sijis.v6i4.1115Keywords:
strategic management; digital innovation; innovative culture; business ethics; profitabilityAbstract
Profitability in emerging financial markets, such as the Peruvian one, faces persistent challenges due to deficient strategic management, low customer trust, and limited capacity for innovation. This context shows up the need for a holistic strategic approach that integrates both hard and soft factors. This study aims to analyze the direct and indirect influence of strategic management, mediated by business values and ethics, digital innovation in processes, innovative culture, and effective complaint and claim management, on the profitability of the Peruvian financial sector. A quantitative approach was used, collecting data through a structured questionnaire applied to 380 key experts in high-level management positions within the financial industry. Spearman's correlation analysis and the structural model demonstrated that strategic management and all its mediating variables maintain a positive and statistically significant relationship with profitability. Specifically, it is confirmed that innovative culture and digital innovation are robust predictors. The findings conclude that the synergistic combination of these strategic factors, mainly the alignment of planning, digitalization, and ethical components, is essential to maximize financial results and build business sustainability based on trust and modernization in developing economies.
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Copyright (c) 2025 Alex Lenin Guivin Guadalupe, Fátima de la Merced Pinglo Jurado, Anita Maribel Valladolid Benavides, Ester Roxana Muñoz Torres, Iván Hames Medina Sánchez
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